Both Italian and Slovenian working groups are present at the first workshop on “Audience Engagement: Strategies and Tools for Fostering Cross-Border Participation” which tackles a crucial aspect for the success of the Capital’s program: identifying, building, and engaging not just any audience but a genuine cross-border community.  BAM! Strategie Culturali experts, along with professionals from the Fondazione Scuola dei beni e delle attività culturali, lead participants through a collective and shared laboratory to explore ideas and experiment with innovative solutions to engage different target groups.