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2 July 2021

After 4 months, 11 round tables and as many in-depth meetings, it has come to an end the 2022 edition of the International School of Cultural Heritage 2021, the permanent workshop dedicated to bringing together Italian and foreign professionals involved in the management of cultural heritage, held entirely online,

During the last frontal session of this edition, held on 21 June 2021, the professionals gathering from all over the Mediterranean and the two associated Latin American countries assisted to a lecture held by Ludovico Solima, professor at the University of Campania “Luigi Vanvitelli”, and Antonella Carlo, head of the Communication Office of the National Archaeological Museum of Naples, regarding  the issue of strategic planning of a museum from an accountability perspective.  In the wake of the case study of the Strategic Plan 2020-2023 of the National Archaeological Museum of Naples, the speakers were able to share tools and insights to encourage the replicability of the strategical planning approach based on a scientific and methodological perspective applied to the management and enhancement of museums’ activities.

Professor Solima and Dr. Carlo then continued the discussion of the case study with six colleagues from Egypt, El Salvador, Jordan, Lebanon and Morocco, during the Round table held on 1 July, 2021. In this occasion the speakers presented some specific examples of activities carried out by the Museum in line with the objectives identified in the strategic planning, including the creation of the Father and Son video game and some samples of strategic or operational partnerships implemented by the Museum. The exchange was also a moment of constructive discussion among all those present on the cases presented and shared by the foreign colleagues, such as the UNESCO World Heritage site of Tyre, in Lebanon, which envisages the opening of an archaeological museum, currently in the planning stage, and the strategic plan of the Museum of the city of Jarash, in Jordan.