By bringing together young professionals and experienced experts from various regions of the world, the project aims to equip participants with the tools to turn ideas into tangible and sustainable projects.

The objectives of this initiative go beyond just training. The educational activities have a broader impact, leading to regional development through entrepreneurial growth and fostering international cooperation, that can facilitate the establishment of a network of partnerships and collaborations between professionals and institutions in Europe and Africa. In general, these activities contribute to the preservation of cultural heritage, making it accessible and relevant for future generations.

The program involves 20 young entrepreneurs under 35 from Italy and 13 African countries (Botswana, Ethiopia, Ghana, Kenya, Liberia, Mozambique, Nigeria, Rwanda, Sierra Leone, South Africa, Tanzania, Uganda, Zimbabwe), selected through a public call and a dedicated selection committee, all engaged in initiating entrepreneurial activities in the cultural and creative sectors.

Various Italian and African cultural institutions are involved in planning the lectures and sharing experiences. Experts from the participating countries, both in the public and private sectors, as well as in startup incubators, cooperatives, NGOs, foundations, and associations, will guide the young participants throughout the entire process.