Fondazione Scuola dei beni e delle attività culturali is participating at Heritage Hubs Connect Forum at Fort Jesus in Mombasa, Kenya, from 27 to 31 March 2023. The Forum brings together about 30 stakeholders from African and European universities, heritage institutions, and cultural and technological hubs to identify ways to collaborate for the future of ICCROM’s Heritage Hubs initiative. The goal is to empower young people to engage innovatively and creatively in heritage preservation and promotion and to actively participate in the cultural development of the continent.

Heritage Hubs and Youth.Heritage.Africa programme

A key component of Youth.Heritage.Africa programme, Heritage Hubs are knowledge-based innovation centres that cultivate and foster youth engagement, heritage education, entrepreneurship and business development skills through creative arts and partnership with Africa’s heritage protection and promotion community.
Youth.Heritage.Africa is an ICCROM programme that aims to create economic value, invest in social and human capital, and foster innovation and creativity in the heritage sector, in line with the United Nations 2030 Sustainable Development Goals and the aspirations of the African Union’s Agenda 2063.

Undertaking Business in Culture

Daniela Talamo, head of the International Unit, was invited by ICCROM to present Fondazione Scuola dei beni e delle attività culturali’s activities in the field of training and research for cultural heritage professionals. She focused on the importance of promoting and enforcing young people skills for entrepreneurship and business development, being cultural and creative sectors a significant source of jobs, innovation and sustainability. Precisely in light of this unique expertise of ours, ICCROM and Fondazione Scuola dei beni e delle attività culturali are working together to design Undertaking Business in Culture, a program, aimed at 20 young people under 35 from 12 African countries and Italy; on topics crucial to cultural and creative entrepreneurship (financial planning, fundraising, start-ups, sustainability and community involvement, marketing and communication) participants are offered opportunities for theoretical and practical training, dialogue and exchange, field experiences, to compose a community of practice, potentially open to partnerships and twinning. Daniela Talamo therefore presented this upcoming training programme to the stakeholders involved in the event, followed by a discussion on the topic.